Should You Build for iOS vs Android vs Windows 10 for Your Next Mobile Application?

Developing a mobile app is challenging on its own. Factor in the decision about which operating systems to use, and you're left with even more to consider. A common question new developers ask about choosing iOS vs Android vs Windows 10 is, "Which platform should I start with?" No true answer exists for which platform is "best"; rather, the answer will depend on your audience, competition, monetizing opportunities and specific goals for your app. There are several pros and cons to each platform, which we'll look at in detail to help you handle mobile device management solutions.

iOS Mobile App Development

One obvious upside to developing with iOS is that Apple has built up a loyal user base. If your app is intended for e-commerce, you will find iOS is certainly the way to go. A study by Episerver revealed that 66 percent of mobile purchases in the UK were made via iOS applications. If too many lines of code have your head spinning, you'll appreciate how codes for Apple devices tend to be shorter. Due to strict development guidelines, iOS will also have fewer and less problematic bugs; however, those strict guidelines may also prevent your consumer-facing app from being accepted to the Apple store for multiple weeks, or longer. iOS apps will also tend to have a smaller reach with certain demographics, like users in non-urban areas.

Android Mobile App Development

One of the best reasons to choose Android as your platform is that it has the largest market share and audience of the three options. For a highly specific niche, therefore, Android may be your best bet for pinpointing your audience. Android also features higher ad revenue compared to iOS and Android, but requirements for development are fewer (Java knowledge is all that is needed). When submitted to Google Play, Android apps are typically more affordable and get reviewed quicker. While there are plenty of reasons to choose a strong platform like Android, there are also some downsides when considering mobile enterprise solutions. Development time often takes longer and can be more expensive than with other operating systems, and developing an Android app often means you'll have to deal with more bugs throughout the process. According to a study by Codenomicon, "about half of the 50 most popular Android apps had vulnerabilities, and the reckless reuse of code libraries is to blame." This statistic is why recycling code is a much safer idea for mobile app development companies, rather than reinventing the wheel.

Windows 10 Mobile App Development

Finally, developing with Windows 10 is another option — albeit one that many developers do not even consider. Microsoft is actually used more frequently in the B2B industry, making it useful for companies that need PC compatibility. Complaints about Windows 10 often address the fact that there are few apps available — which opens the doors for enterprise mobile app developers to be mobile app development platform pioneers. Windows 10's market share is also shown to be growing in certain countries like Germany and Australia, but it is still drastically smaller than that of Android and iOS.

Porting Apps

Another option to consider is porting your app to the Windows 10 operating system. Are you an Android or iOS developer who wants to run your app from Windows 10? Microsoft announced how to do just this with the help of Windows developer portal. In an attempt to level the playing field and position Windows 10 as an app-friendly operating system, Microsoft has also made strides to reduce the difficulty of porting. Now you can review the pros and cons of each platform to find the right home for your app. Considering all of these factors will position you to make the best possible decision for your fledgling mobile app and take it out into the world.

If you’re looking for someone to build an app for you or if you have questions, contact our team at Concepta and we’ll be able to help.

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