Originally published January 6, 2017, updated Feb. 5, 2019.
Web developers are focusing on the customer this year.
There’s been a growing emphasis on the customer journey over the last few years, and 2019 will see more focus on providing a responsive, customized experience to every visitor.
To that end, the leading web development trends for 2019 are those that help developers engage visitors and provide personalized service.
Visitors won’t spend much time on a site if they can’t find what they need.
Simple, interactive design keeps users engaged and makes navigation straightforward.
One of the most common ways to add this functionality in 2019 is motion UI.
The trend includes both the concept of featuring simplified motion effects in web design and a specific tool for doing so.
Motion UI is a standalone Sass library for creating CSS transitions and animations.
It offers interactive motion effects that visually guide site visitors towards popular features. Developers like Motion UI for its customizable components and flexibility.
Adding effects is simple, so it’s an easy way to add interest to a site without throwing off development schedules.
Whether it’s done using Motion UI or another tool, dynamic visual effects are showing promise as a way to improve user engagement.
Expect wider adoption as developers explore its value in an enterprise context.
The line between mobile and home computing is so faint it’s practically invisible.
Consumers own just under 4 connected devices each (including smartphones, tablets, laptops, and other devices) and switch between them regularly during an average of 5.9 hours of daily media usage.
Companies who can provide consistent user experience regardless of how visitors reach their site will enjoy greater engagement and more return traffic.
It’s not enough for web design to be responsive anymore. Responsive design leads to awkward or unattractive sites on some devices.
Now design needs to be adaptive, able to rearrange itself to suit different device classes while providing a high-quality user experience for each.
This year, developers will explore optimized templates that translate content to a variety of device classes.
Artificial Intelligence and Chatbots
Artificial intelligence is everywhere. It’s already being used to improve search results, upsell products, power facial recognition programs on social media, and sort articles on sites like Wikipedia.
Now, it’s making a place in the customer service arena.
More than 40% of organizations worldwide plan to launch customer-facing artificial intelligence technology this year.
Chatbots are leading the charge. Within the next five years they’re set to become the most common AI application across all consumer applications.
Natural language processing (NLP) has matured enough that chatbots offer real value instead of frustrating customers.
In fact, over half of consumers like having the constant point of access to businesses chatbots provide.
Look for more chatbots, virtual agents, and NLP-based form filling tools throughout 2019.
Progressive Web Apps
Progressive web apps are still generating excitement in 2019.
Developers view them as a serious competitor for native apps, especially as more browsers support their full suite of features.
There are a lot of benefits to using PWAs. Development is often shorter and less costly. They offer excellent performance even on poor devices and in low signal areas.
Dropping below the three seconds most users wait before leaving a slow site helps lower bounce rates and increase time spent on-site.
PWA service workers provide limited offline functionality, which is a significant benefit with 70% of world economic growth over the next over next several years coming from emerging markets, that’s a significant advantage.
There are still some problems with browser compatibility, but those will fade away as browsers catch up to the latest W3c standards.
Some of these trends should grow in popularity as 2019 proceeds.
Artificial intelligence, for example, is making strides in proving its worth as an enterprise tool.
It would be hard to imagine anyone abandoning it right as it begins to realize its full potential.
Others aren’t as easy to predict. Motion UI may be exciting, but there aren’t any numbers on its practical impact yet.
For now, these are all solid tools for developers looking to boost performance and improve the customer experience.
Questions? Concepta’s team stays up to date on the latest web development trends. Drop us a line to talk about which ones are best for your next project!