Red Lobster Rewards App

The world-famous seafood restaurant had a problem. Concepta delivered Red Lobster an app that not only integrated with their technology, but also gave them complete control over the user experience.

Client
Red Lobster
Industry
Hospitality
Services
Mobile App Development
Technology
React Native, Node.js, Xamarim
Challenge
Updating an off-the-shelf loyalty app.
Solution
Bespoke app for superior customer experience.
Result
Exceptional ratings, heightened customer loyalty.
Project

Key Results

Concepta delivered Red Lobster an app that not only integrated with their technology, but also gave them complete control over the user experience, the long-term vision of the app and of course their intellectual property. The key results:

  • Achieved a 4.9 out of 5-star rating in the App Store
  • Over 110,000 positive reviews at early release
  • Enhanced rewards tracking for user loyalty and engagement
  • Seamless integration with Grubhub and other delivery services

Project Overview

The world-famous seafood restaurant had a problem. Their off-the-shelf SaaS Lobster Reward App needed updates.  As is the case with most off-the-shelf solutions, updating the app was time consuming, costly and in some cases not possible. After speaking with multiple vendors, Red Lobster was impressed by our portfolio and technical knowledge and decided to partner with us.

Our Approach

It was during one of our early, in-person meetings that we recommended the use of a hybrid solution that would allow the app to be managed by a single code base for both the Android and Apple marketplaces.

Concepta built a tailored app solution that tracks users’ rewards points by receipt and awards discounts and bonuses based on the frequency of their restaurant visits. In addition, the app also provides Red Lobster’s menus in full and intuitively integrates with Grubhub and other delivery apps, allowing users to track their deliveries

Closing Remarks

The app we delivered not only tracks points, discounts, and bonuses, but it also allows diners to order their meals after perusing their delicious-looking menus. And our efforts paid off. The numbers we achieved with the Red Lobster Rewards app speak for themselves: 4.9 out of 5-star rating based on nearly 110,000 reviews in the App Store.

The reviews means we’re hitting the mark for helping our valued partners make their customers feel valued and rewarded.

Elevate your customer experience and drive business success. Contact us.

Testimonial

In their own words

“Simple to use.”
“Keeps me up to date.”
“Shows they care about their customers.”
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