According to the IT Leaders Pulse Report 2022, 85% of organizations intend to increase their investment in applications that enhance user experience. Additionally, 85% of employees report that the use of apps has a significant impact on their job satisfaction. However, while a Deloitte report reveals that while nearly 80% of executives rate employee experience as very important or important, only 22% believe that their companies are excellent at building a differentiated user experience.
It is evident that businesses need to invest in app development to improve both user and employee experience. In this post, we will explore how to build apps that drive innovation and enhance the experience for all stakeholders, while simultaneously boosting your organization's productivity and growth.
Spoiler - Big company's app examples for inspiration are shared in the end of the post
Let's dive into it
Keep It Simple
Simplicity is key when it comes to building apps that improve experiences. Avoid cluttering your app with unnecessary features and functions. Focus on the core functionalities that your users need to get things done efficiently.
Research, research, research
The first step to building an app that improves experiences is research. You need to understand your target audience, their needs, and what they expect from your app. Conduct surveys, focus groups, and user testing to gather valuable insights that will guide the design and development of your app. Develop user personas to help you better understand their goals and pain points, and use this information to guide your app development process.
Waze - According to a Harvard Business School case study, Waze founders Uri Levine, Ehud Shabtai, and Amir Shinar conducted extensive research before developing the app. They realized that drivers were frustrated with the limitations of existing GPS navigation systems and believed that there was a need for a more community-based solution. They conducted surveys, interviewed drivers, and held focus groups to gain a deeper understanding of drivers' needs and preferences. This research informed the development of Waze's crowdsourcing model, which relies on users to report real-time traffic conditions and road hazards
User-Friendly Interface, Visuals and Design Elements
Design with the user in mind, creating a user-friendly app involves an easy-to-use interface that is clear and concise. Use intuitive icons and a consistent layout to help users navigate your app. High-quality images and videos can enhance the user experience and create a more engaging and memorable experience. Consistency in design across all pages of your app is key.
Telegram is a successful app that seamlessly uses visuals and design elements that enhance the user experience. The app mashes all your favorite apps like WhatsApp, Giphy, YouTube, TikTok, and Twitter into a single app and does it faster, better, and more securely. It is known for its top features like speed, security, and ease of use, and makes it easy to send files, videos, photos, and messages effortlessly. The app's visual design is clean and modern, with well-organized layouts and easily recognizable icons that make navigation a breeze. The use of animations, emojis, and stickers adds a touch of fun and personality to the user experience. Overall, Telegram's seamless integration of visuals and design elements makes it a successful app that is loved by many users.
Keep your copy concise and engaging
Avoid overwhelming users with endless text and instead focus on communicating the most important information in a clear and concise manner. Use language that resonates with your audience and highlights the benefits of your app.
Duolingo: A language learning app that uses gamification to make learning a new language more engaging and enjoyable. The app's simple and intuitive interface, along with its fun and addictive gameplay, has helped it become one of the most popular language learning apps in the world.
Personalization is Key
Personalization is the future of app development. People want apps that are tailored to their individual needs and preferences. Incorporate personalization features into your app, such as customized notifications, personalized recommendations, and personalized settings.
Headspace: A meditation app that provides a simple yet intuitive user interface, along with guided meditation sessions and other features that help users achieve a greater sense of calm and focus. The app targets individuals who are interested in mindfulness and meditation practices to help reduce stress and improve overall well-being. The app's interface is user-friendly and visually appealing, which appeals to its target audience. The app also provides guided meditations that are tailored to specific needs, such as stress relief, anxiety, and sleep. Additionally, the app provides daily reminders to meditate, which encourages its users to develop a consistent practice. This app's success can be attributed to its clear understanding of its target audience's needs and preferences, resulting in a user experience that meets their expectations.
Last but not least
Leverage technology - Use the latest technology to create an innovative and efficient app. Uber is an example of an app that uses technology to provide a unique service.
Emphasize Security - Security is paramount when it comes to building apps that improve experiences. Ensure that your app is secure by implementing strong authentication and encryption protocols, using secure APIs, and regularly auditing your app's security features.
Optimize for Performance - No one likes a slow or buggy app. Ensure that your app is optimized for performance by testing it thoroughly and addressing any performance issues before launch. Use caching, compression, and other techniques to reduce load times and improve app responsiveness.
Continuously Improve - Finally, the key to building apps that improve experiences is to continuously improve. Use user feedback and analytics to identify areas for improvement and make regular updates to your app. This will ensure that your app stays relevant and meets the evolving needs of your users, clients, and employees.
Big Company Apps
Big companies such as Amazon, Netflix, Spotify, and Airbnb have transformed user experiences through their apps by leveraging AI, machine learning, data analytics, and user feedback to provide personalized recommendations, real-time updates, and seamless payment processes. These companies have set the standard for how apps can enhance user experiences, and their success provides valuable insights for other companies looking to improve their own app experiences.
Amazon - Amazon has transformed the e-commerce experience for users through its app. By leveraging AI and machine learning, the app provides personalized recommendations, real-time inventory updates, and one-click purchasing, which has made online shopping more convenient and seamless for its users. Additionally, Amazon's app also includes features such as Alexa integration and visual search, which have enhanced the user experience even further.
Netflix - Netflix is another big company that has transformed the user experience through its app. By leveraging data analytics, the app provides personalized recommendations, which has made it easier for users to discover new content that aligns with their interests. Additionally, Netflix has also implemented a feature that allows users to download content for offline viewing, which has made the app more accessible for users with limited internet connectivity.
Spotify - has transformed the music streaming experience for users through its app. By leveraging data analytics and machine learning, the app provides personalized recommendations and curated playlists, which has made it easier for users to discover new music that aligns with their interests. Additionally, Spotify's app also includes social features such as collaborative playlists and music sharing, which has enhanced the user experience even further.
Slack - A communication app that allows teams to collaborate and communicate in real-time, with features such as instant messaging, file sharing, and video conferencing. Slack's intuitive interface and powerful functionality have made it a popular tool for teams of all sizes.
Airbnb - Offers a convenient and accessible platform for travelers to find unique and affordable accommodations. The app's intuitive user interface and comprehensive search functionality make it easy for users to find and book properties that meet their specific needs and preferences. Additionally, the app's features, such as secure payment processing and verified user reviews, help build trust between hosts and guests, leading to a positive user experience and a thriving community. Overall, Airbnb's success can be attributed to its focus on delivering value to its users while creating a trustworthy and user-friendly platform for travel accommodation.
Concepta has worked with Red Lobster to create its loyalty app to take ownership of the guest experience. Launched to a 4.9 out of 5-star rating based on nearly 110,000 reviews in the App Store. Learn more.